Harnessing the Power of Event Partnerships to Drive Business Results

Summary: Whether producing proprietary events with sponsors and/or fielding sponsorship offers for partners' events, event and senior management teams are struggling to understand how to derive the maximum value from their event partnerships. With a more strategic approach, organizations can strengthen the ties between brand and product marketing for the partner and drive significant incremental revenue dollars, thereby offsetting increasingly growing event budgets. Learn how companies are discovering strategic event partnerships that not only support their event programs, but also drive business value for their organization and customers.

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The Integrated Event Model: 
Moving from Concept to Workable Reality

Summary: Although companies have experienced a decline in event activities during the last three years, event marketing is making a comeback. The challenge for marketing groups tasked with delivering events is having commensurate resources, knowledge and infrastructure to meet this increasing demand. Faced with shrinking internal resources, lack of scalability, and dispersed event marketing spending, marketers are rethinking event-marketing practices. More companies are looking beyond traditional "outsourcing" of meeting planning and are choosing instead to partner with integrated event providers that enable them to focus on domain expertise, recognize cost efficiencies, and gain expert, scalable resources.

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