Client: Service Employees International Union
Project: Event Dashboard & Governance Policy

Summary: Many companies are challenged with effectively managing their annual meetings and events. They often struggle with a lack of visibility across the organization as it relates to planning and execution, which can cause significant issues with event logistics, venue booking and negotiating, and problems centered on measuring program performance.

The Event Dashboard and Program Governance developed by Opus Solutions’ Kim Kopetz for SEIU provides organizations a 360 degree view of their annual meetings and events, allowing them to: automate processes, increase cost savings, generate myriad trend reports, track and report more thoroughly, and much more.

Learn how organizations greatly benefit from implementing an Event Dashboard and Governance policy which can positively impact and transform their meeting/event department all together.

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Harnessing the Power of Event Partnerships to Drive Business Results

Summary: Whether producing proprietary events with sponsors and/or fielding sponsorship offers for partners' events, event and senior management teams are struggling to understand how to derive the maximum value from their event partnerships. With a more strategic approach, organizations can strengthen the ties between brand and product marketing for the partner and drive significant incremental revenue dollars, thereby offsetting increasingly growing event budgets. Learn how companies are discovering strategic event partnerships that not only support their event programs, but also drive business value for their organization and customers.

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The Integrated Event Model: 
Moving from Concept to Workable Reality

Summary: Although companies have experienced a decline in event activities during the last three years, event marketing is making a comeback. The challenge for marketing groups tasked with delivering events is having commensurate resources, knowledge and infrastructure to meet this increasing demand. Faced with shrinking internal resources, lack of scalability, and dispersed event marketing spending, marketers are rethinking event-marketing practices. More companies are looking beyond traditional "outsourcing" of meeting planning and are choosing instead to partner with integrated event providers that enable them to focus on domain expertise, recognize cost efficiencies, and gain expert, scalable resources.

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