Beaverton , Ore — May 6, 2005 — AMI, a Beaverton-based provider of experiential sponsorship marketing for the aviation industry, announces the completion of a branding awareness campaign for Dunkin Donuts.
In conjunction with Massport and the Boston Logan International Airport , AMI developed an experiential campaign that includes six 12-foot branded coffee cups located within the passenger terminals. The cups will be on display through April 2006. A second phase of the campaign will be completed in September that will include promotional programs tied to the branding and sponsorship effort.
In addition, SAP has selected AMI to provide airport branding inside the Logan International Airport for its upcoming global user conference, SAPPHIRE ’05 Boston .
Founded in 2003, AMI, or Airport Marketing Income, is the country’s leading innovator in non-traditional advertising for the aviation industry. AMI is a joint venture between Opus Solutions ( www.opus-solutions.com), and The Center for Airport Management ( www.centerair.com), both leading edge organizations in experiential sponsorship marketing and passenger behavioral motivation within airport properties.