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News to Plan By
November 2006

Is Your Data Secure?
As you are planning your event and capturing registration data, do you know if the data is protected? If confidential data resides on an on-site meeting network or in a registration database, it's the planner's responsibility to protect it. Read this article for security best practices from a technical perspective. For more information on Opus’ top-notch security policies, contact Noah Battle, VP Technology, at nbattle@opus-solutions.com.

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Source: Meetings Net, July 2006

Visiting Day - Procurement as Your Event
Despite the fact that procurement managers have gained greater power over event budgets, the majority have never been to an event. As much as marketers might want to keep the number crunchers at arm’s length, there really are benefits to getting procurement people to attend events. The better they understand everything that goes into an experiential programs, the better partners they’re going to be. Read this article for six things to keep in mind on visiting day.

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Source: Event Marketer, October 2006

Immigration Reform - Should You Be Concerned?
From the front desk to the banquet kitchen, hotels and meeting sites across the country have welcomed foreign-born staff members to fill much-needed hospitality positions. Yet the pool of workers within the hospitality industry may be at risk. Read about the two immigration reform bills currently circulating within Congress, as well as viewpoints from the industry on the potential impact.

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Source: ConventionSouth, October 2006

No Privacy for Laptops
Is looking inside a laptop the same as opening up a suitcase? In the eyes of U.S. federal law they are. Frequent flyers might be surprised to learn that American legislation allows customs and border guards to confiscate anyone's laptop without any ground for suspicion and copy all the information held within it.

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Source: CNN.com, October 25, 2006

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Hilton Hotel Portland, Oregon

Located in the heart of Portland's business and entertainment district, the Hilton Portland & Executive Tower is a great venue for seminars and conferences, with state-of-the-art meeting rooms and 66,000-sq. ft. of flexible meeting space.

The Grand Ballroom can be broken down into five separate rooms, or opened up into one large room. The 12,657 sq. ft. Grand Ballroom has 18 feet ceilings and is perfect for large meetings, banquets or exhibits. Elevators and escalators provide easy access to the Ballroom level.

The staff at the Hilton are attentive and have a tremendous amount of experience managing business seminars and conferences.

Please visit the Portland Hilton website at: http://www.hilton.com

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That you know more about your upcoming audience than you realize?

  • How would you like to walk into an event and already know which topics are of most interest to your audience?
  • How nice would it be to custom tailor your speaker’s message toward the specific topics of interest of the audience that is sitting in your general session and breakouts?
  • How useful would it be to demonstrate the ROI of your event by being able to show what percentage of your audience has a timeframe to purchase of less than 3 months immediately after the event?
Summary reporting via the Opus Event Resource Center (ERC) allows you secured, direct access to real-time data so you can monitor the performance of your events. View real-time feedback from your registrants, and find out why they are attending and what topics they are most interested in learning about. By assessing this type of information pre-event, you can determine what additional marketing steps are needed and what speakers are necessary in order to meet your marketing program objectives. You can view pre-event profiles and list performance summaries real-time via your ERC, as well as evaluation results post-event!

These tools will give you the leverage you need to justify ROI and allow you to better forecast for future events. Let the Opus Event Resource Center change the way you look at and manage your events.

For additional information or quotes, please contact Kim Kopetz at 971-223-1144 or kkopetz@opus-solutions.com.

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"Techy" Gifts - The holidays are approaching, and so is the shopping season! ThinkGeek.com offers the perfect gifts for the "Techy" in your life. From Star Wars light sabers to Red Swingline Staplers...
http://www.thinkgeek.com/

Accurate Currency Convertion - FXConverter (Foreign Exchange Currency Converter) is a multi-lingual Currency Converter with up to date exchange rates provided from leading market data contributors and is filtered for validity.
http://www.oanda.com/convert/classic

Be Happy, Travel Smart - To maximize holiday happiness and minimize coal-in-the-stocking grief, follow these helpful tips compiled by the American Society of Travel Agents (ASTA)...
http://www.travelsense.org/tips/holidaytravel.asp

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