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News to Plan By
May 2006


Opus Solutions Announces New White Paper - Harnessing Event Partnership to Drive Business Results
Whether producing proprietary events with sponsors and/or fielding sponsorship offers for partners' events, event and senior management teams are struggling to understand how to derive the maximum value from their event partnerships. With a more strategic approach, organizations can strengthen the ties between brand and product marketing for the partner and drive significant incremental revenue dollars, thereby offsetting increasingly growing event budgets. Learn how companies are discovering strategic event partnerships that not only support their event programs, but also drive business value for their organization and customers.

Download the white paper
Source: Opus Solutions, April 2006

 

Measurement Tactics for Exhibitors
In Exhibitor Magazine's monthly Q & A session, a reader asks "What are some of the most common things exhibitors measure?" The resulting list is a great resource for planning your ROI metrics at your next event. The question is the third down on the page.

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Source: Exhibitor Magazine, March 2006

 

Two In One
After all, a large contingent of customers and prospects probably are already planning to attend. Add a proprietary event or customized content to the agenda, and you can end up with a highly targeted, can't-miss meeting that makes the trade show and the event more attractive to the target audience.

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Source: Event Marketer, February 2006

Audio Visual: Tips and Tricks
Once upon a time, the standard A/V setup only required a working knowledge of a slide projector, overhead projector or screen. Today, technicians must have a broad knowledge of computers, video projection, audio systems and much more. The training, experience and knowledge base of technicians has become critical to the success of every event using audio visuals.

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Source: Audio Visual Solutions, March 2006

 

Exhibiting 101: Ten Things I Wish I'd Known
Read this informative article from a tradeshow veteran's perspective. Learn how to avoid the pitfalls and potholes in the exhibiting arena.

Read full article
Source: Exhibitor Magazine, March 2006

 

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The Fairmont Olympic Hotel - Seattle, WA
As the Pacific Northwest's only AAA Five Diamond hotel, a designation it has held since 1984, The Fairmont Olympic is Seattle's premier luxury hotel. The property boasts impeccable service, splendid Italian Renaissance architecture and features two award-winning restaurants.

The Fairmont Olympic Hotel is ideally located in the heart of Seattle, footsteps from the city's most exciting attractions, including the famous Pike Place Market, Seattle Waterfront, and Space Needle, plus a multitude of museums, theatres, shops and restaurants. In addition to 450 well-appointed guestrooms and suites, The Olympic also offers more than 26,000 square feet of meeting space and countless amenities; including a full service, not to mention, user friendly business center.

The space is suitable for a wide range of group sizes; however, the majority of their meeting rooms are best suited for small to medium sized groups. Parking is only available across the street in a public garage or through their valet service and because of their location in the heart of downtown, other parking can be difficult to find. The service was outstanding and they offer a variety of services to ensure the success of your meeting.

Please visit The Fairmont Olympic Hotel website at: http://www.fairmont.com/seattle.

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Opus Solutions was recently selected part of Event Marketer Magazine's "Event Agency Hit List"? Never has selecting the right agency been more career-impacting, which is why [Event Marketer] is proud to curtsy, bow, and present [the] fourth annual Event Agency Hit List, a list of 127 agencies that are sure to take the industry to the next level.

Access the full 2006 Event Agency Hit List.

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The World Clock Meeting Planner - Find a convenient time to videoconference, telephone- or have a net-based meeting with several people spread around the globe
http://www.timeanddate.com/worldclock/meeting.html

Fact Monster - Get the facts when you need to know them.
http://www.factmonster.com

Wine Explorer - Explore wine country and read reviews.
http://www.winexplorer

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