Opus Solutions

Event Measurement: Reliability vs. Value
Companies are spending more and more money to reliably measure the impact of corporate events on their customers. But how valid are the results?

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Source: Corporate EVENT, February 2006

B-to-B Marketers Will Boost Spending
B-to-B marketing is headed for a strong year, with the majority of practioners planning to spend more in 2006. In BtoB magazine's annual poll of senior marketing executives, almost two-thirds said their 2006 budgets would be up from last year. Just over 31 percent said their budgets would remain steady and only 7.7 percent plan to cut back.

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Source: Sales and Marketing Management, February 2006

Two In One
A trade show just might be the best time and place for a private b-to-b event. After all, a large contingent of customers and prospects are probably already planning to attend. Add a proprietary event or customized content to the agenda, and you can end up with a highly targeted, can't-miss meeting that makes the trade show and the event more attractive to the target audience.

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Source: Event Marketers, February 2006

Audio Visual Choices that are Pitch-Perfect
Some planners struggle to justify their investment in presentation tools that are required to communicate to their attendees, whether to introduce a product line to a salesforce or explore a new surgical technique with a group of cardiologists. Fortunately, there are some basic guidelines planners can follow to ensure that their presentation technologies capture the attention of their attendees without blowing them out of their chairs or leaving them frustrated and confused.

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Source: Meetings Industry Megasite, January 2006

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This month's venue review features two NEW properties in the Bay Area.

Hilton San Francisco Financial District Four Seasons Silicon Valley at East Palo Alto

Hilton San Francisco Financial District - San Francisco, CA
Located in the center of the most exciting, bustling and culturally diverse areas of San Francisco California, the Hilton San Francisco Financial District hotel is surrounded by the Financial District, Chinatown and North Beach. Soaring 27 floors over the "City by the Bay," the Hilton San Francisco Financial District offers stunning panoramic views of the bay and the beautiful Financial District area.

Please visit Hilton San Francisco Financial Distric website at: http://www.sanfranciscohiltonhotel.com.

Four Seasons Silicon Valley at East Palo Alto - San Francisco, CA
Four Seasons brings the high-touch appeal of its legendary service and luxury to the capital of high tech, creating the contemporary home of unrivalled hospitality in East Palo Alto. At the hub of Silicon Valley and just five minutes from Stanford University, this intimate, 200-room hotel is the centerpiece of the prestigious new University Circle complex.

Please visit Four Seasons Silicon Valley at East Palo Alto website at: http://www.fourseasons.com/siliconvalley.

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Gethuman Website - Database of secret phone numbers and codes to get to a human when calling a company for customer service
http://www.gethuman.com/us

HowStuffWorks - Learn how stuff works!
http://www.howstuffworks.com

Zagat - Ratings and reviews for restaurants, nightlife, hotels and attractions around the world.
http://www.zagat.com

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