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June 2007
Opus Solutions Takes Home Ex Award!
On May 14, following the judging by 20 brand-side marketers, Event Marketer magazine announced the winners of the 2007 Ex Awards. The Ex Awards have become the event industry’s greatest symbol of recognition. The only award program focused 100 percent on event marketing and judged entirely by brand-side marketers, this year’s Ex Awards drew more than 600 entries from around the world, the most ever.
Opus Solutions was thrilled to take home to award for Best Multi-Venue Business-to-Business Event for our work on the Global Launch of Cisco TelePresence.
The launch of Cisco TelePresence, a revolutionary collaboration technology, was arguably one of the most important product launches in the company’s history. Cisco TelePresence, developed in-house, is the latest demonstration of Cisco’s industry-leading innovation and heritage as a total communications provider. The event was held consecutively in London, New York, San Jose, and Hong Kong on October 23-24, 2006, and provided a hands-on, in-person view at this amazing technology for Cisco’s key customers. Attendance was almost 100%, and there were hundreds of press mentions within two weeks of the event.
View List of All Winners
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Who’s Running the Show?
For a group that's meticulous about nearly every aspect of their events, planners are surprisingly lax about one detail that's central to the overall experience delivered at a meeting: whether or not the golf course, spa, restaurant, shops, and other amenities on site are operated by the property or by an outside party.
Read this exclusive Meeting News report on the latest trend of outsourcing services at venues.
Read Report (PDF, Page 2):
Source: Meeting News, May 2007
Presentation Pointers: Ten Tips for Your Next In-Booth Presentation
You’ve probably seen hundreds of in-booth presentations at trade shows around the world. The best of them attract, engage, and educate swarms of targeted attendees. The worst are painful tête-à-têtes between the presenter and empty chairs. From determining your key message to measuring how well attendees retain that message, tradeshow expert Candy Adams provides 10 tips will help you plan and execute a successful in-booth presentation.
Read Article
Source: Exhibitor Magazine, May 2007
Demand Slowdown and the Hotel Supply Conundrum
U.S. hotel owners continue to ride the wave of prosperity that has characterized the lodging industry since mid-2003. Twelve successive quarters of year-over-year demand growth, fueled by an expanding economy, has attracted a flow of debt and equity capital that has driven property values, and transaction activity, back to pre-9/11 levels in most markets. Of all the factors that have contributed to the robust health of the lodging industry, none has been more important than the unbalanced relationship between the above-average growth of demand and the minimal levels of new hotel construction. Now, however, according to a new study released by PKF Hospitality Research (PKF-HR), there is growing evidence that the imbalance may be coming to an end.
Review Report Synopisis
Order Full Report
Source: Hotel-Online.com and PFK Consulting, April 2007
Acquiring Minds - Bulletproof Your Sponsorship Contract
Acquiring another brand—or being acquired—can wreak havoc on your portfolio, especially if you forget the cardinal rule: Relationships come and go, but contracts are forever. Mergers and acquisitions require special attention to the worst-case scenario. Read these five must-have contract clauses to help you build sponsorship deals that perform—no matter which company’s name is on the check.
Read Article
Source: Event Marketer, May 2007
Marriott and Nickelodeon Announce Partnership for New Hotels
Marriott International and the children's entertainment television channel, Nickelodeon, are teaming up to launch a chain of family-oriented hotels. Named Nickelodeon Resorts by Marriott, the chain is also targeting meeting attendees, whose families often accompany them to conventions for vacations before or after the event, according to Bill Marriott, chairman and chief executive of Marriott International.
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Source: Meeting News, June 2007
The Hyatt Regency Denver at Colorado Convention Center Denver, Colorado
Whether visiting Denver on business or enjoying a weekend getaway, the Hyatt Regency Denver at Colorado Convention Center offers pampering amenities, welcoming staff and stunning views of the surrounding Rockies at every turn.
Opened in December 2005, the beautifully decorated Hyatt Regency Denver at Colorado Convention Center has 1100 spacious guest rooms and 60,600 sq. ft. of function space, with capacities ranging from 6 to 3000 attendees. Additionally the Hyatt is located adjacent to the Colorado Convention Center, which offers an additional 584,000 sq. ft. of contiguous space. The Hyatt Regency is located within easy walking distance of 300 restaurants, nine theaters of the Denver Performing Arts Complex and a wide variety of shopping opportunities.
Whether organizing an industry tradeshow or a high-level board meeting, the Hyatt Regency Denver at Colorado Convention Center has all you need to host & plan your event.
To get a preview of the luxury and elegance the Hyatt Regency Denver at Colorado Convention Center has to offer, please visit their website at: http://denverregency.hyatt.com
Opus has streamlined the onsite check-in, badging and session tracking process through a strategic partnership with a best of class lead acquisition company. Through an advanced data integration process we have expedited the process of making attendance information immediately. With a direct data feed to the Opus system, attendance information is available through the Event Resource Center. Leveraging the data integration technology with name badge barcoding, in real-time, our clients can login to see how many attendees have checked-in at the registration counter, how many people have attended the various breakout sessions, and even see who has not yet made it to the event.
If you want an easier way to keep a pulse on your attendees and the breakout sessions at your event, please ask your Opus Account Manager or contact Kim Kopetz at 971-223-1144 or kkopetz@opus-solutions.com.
MPI's World Education Congress - Join meeting professionals from around the world at the MPI World Education Congress in Montreal, July 28-31, 2007.
http://www.mpiweb.org
Flight Stats - Real-time flight status and historical flight delay information.
http://www.flightstats.com
Summer Fun Activities for Kids - Don't be bored this summer -- there are lots of things to do, see and learn about both online and offline.
http://www.kidsturncentral.com/summer/summerfun.htm
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