Measurable Results: Corporate Planners Must Bring More to the Table
Savvy planners are no longer focusing only on meeting logistics and other tactical concerns. Instead, they are striving to better understand each business unit's objectives and strategic functions. Planners can position themselves strategically simply by the questions they ask-all in the language of business. A recent focus for Meeting Professionals International (MPI) has been helping corporate meeting planners understand this changing business climate and how to better justify planners' existence-how to step beyond the role of logistics manager into that of collaborative strategic planner.

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Source: ConventionSouth, April 2006

The Little Chip that Could: Understanding RFID at Events
Dream about the day when you can track what attendees are doing and respond immediately, both in real time and with appropriate planning for the next meeting. This is the potential of RFID technology for meetings, conventions, and trade shows - and the future is now.

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Source: Association Meetings, April 2006

Filling the Pipeline
You've heard the horror stories of leads from road shows: grade-A, bona fide leads that would have generated millions of dollars in potential business slipping through the cracks because companies didn't have the systems in place to distribute and follow up on them. Fixing the process-or solving the black hole, you might say-is easier said than done. Read about three things to keep in mind when filling in the gap. (Note: Look for the Opus mention!)

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Source: Event Marketer Magazine, May 2006

Calculating Budgets, Emotions, and Other Metrics: Helpful Checklists & Worksheets
Event Marketer provides a resource of fantastic, downloadable tools and worksheets for your event and marketing needs. Options include guidelines for hosting a successful press conference, a sponsorship contract checklist, budget matrixes for mobile roadshows, even an event emotion analyzer. The site provides a number of handy tools for you to use in your event and marketing plans.

View the list of resources
Source: Event Marketer Website

Ten Tips: How to Get the Best from Your Rented Lists
Direct-marketing campaigns are most successful when the creative, the offer and the lists all work together. List brokers help execute hundreds of campaigns for multiple clients, then tabulate the results! The more you partner with your list broker and take advantage of our experience and insight, the more you'll avoid common missteps and get the best response rates. These 10 Tips are intended to help you increase your campaigns' effectiveness immediately!

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Source: Prospects to Go

Hilton Kiosks Generating Airline Boarding Passes
Hilton Hotels has recently announced that 37 of its properties are equipped with lobby kiosks that can allow guests to check in for flights, change or upgrade seats, and print boarding passes for 18 airlines.

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Source: BTNOnline - April 2006

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The Westin Waltham-Boston - Waltham, MA
Located a mere 15 miles from downtown Boston, The Westin Waltham-Boston is located in the heart of the Massachusetts high-tech beltway. The property boasts impeccable service, specially equipped sleeping room's exclusively for business travelers and classic New England fare in their acclaimed restaurant Seventy @ Third.

The Westin Waltham-Boston is conveniently located to many of the surrounding historic areas including Lexington, Concord and Cambridge. And with 346 luxurious guest rooms and suites, The Westin Waltham-Boston offers guests a relaxing way to end a long day of business or fun. In addition to their Heavenly Bed®, exclusive to the Westin, you will find well over 20,000 square feet of meeting space and countless amenities; including High Speed Internet Access in All Meeting/Event Facilities.

The meeting space is suitable for a wide rage of group sizes; with meeting rooms ranging from 6,500sf down to 304sf. Parking is available onsite in a self pay lot, however valet and Car Rental services are available.

Please visit The Westin Waltham Hotel website at: http://www.starwoodhotels.com/westin.

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.Opus Solutions Promotional Merchandise is more than just product selection and pricing. We now offer pre-event warehousing of your promotional merchandise and collateral, product and literature kitting/ fulfillment as well as full service transportation and logistics management.

Purchase your product, integrate your collateral, inventory your kits and receive on-line tracking of each shipment all under one roof!

For additional information or quotes, please contact Rachel Bernard at 971-223-1108 or rbernard@opus-solutions.

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Meetings Radio - MeetingsRadio.com will be an internet distributed, talk radio station, focused on the Meeting and Special Event industries exclusively.
http://meetingsradio.com/aboutus.htm

Free Cycle - changing the world one gift at a time.
http://www.freecycle.org/

Ben's Bargain Center - Where ghetto dogs come for the lowdown on deals .
http://www.bensbargains.net/

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