Learning to Better Assess Incentive ROI Gray Areas
Any U.S. industry that generates more revenue in a single year than the amassed fortune of Bill Gates is serious business. Such is the case for the incentives market, a segment that generated more than $77 billion in spending in the United States alone in 2006, according to a study published by the Incentive Research Foundation (IRF). Fortune 500 companies spend millions annually on special events, motivational meetings and incentive travel, suggesting that the benefits of such large investments are indeed measurable.

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Source: The Meeting Professional, June 2008

Nickel and dimed: Airlines' fee-for-all
With airlines cutting out extras and charging for things that used to be free - like checked baggage - passengers are wondering what they'll pay for next.

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Source: CNNMoney.com, June 2008

Living the Life
Brands that juggle a number of products at trade shows have always had to deal with the challenge of separating those products in a way that makes the most sense to attendees checking out the exhibit. For years, the approach has been to divide products up strictly by their function — one pod or display might showcase products best used at the office, for example, while another would spotlight products for the car. Products that could be used in multiple environments would typically just be assigned to one for the sake of the exhibit. But the latest trend in exhibit design is to infuse lifestyle into the trade show environment.

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Source: tech-EM

How Adults Learn - The Best and Most Innovative Meetings
The best and most innovative meetings combine the knowledge, techniques, and practices of old with fresh new elements. This second article focuses on integrating the tried-and-true practices with new ideas to create a richer learning experience.

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Source: Convene, February 2008

Beyond the Flames
On the morning of January 25, 2008, it was all over television and the Internet: "The Monte Carlo Hotel in Las Vegas is on fire." But by the end of the day, the story had faded from the headlines. If it bleeds it leads, goes the expression, and the fire in the 32-story hotel had been put out and the building evacuated with no casualties. But how the staffs at the Monte Carlo and other properties on the Strip scrambled to make sure the scheduled meetings and events at the hotel went on with as little interruption as possible was truly an untold story — until now.

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Source: Meetings Industry Megasite, April 07, 2008

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Hartford Marriott Downtown Hartford, Connecticut

The Hartford Marriott Downtown Hotel is located near the Connecticut River in downtown Hartford, Connecticut. Connected to the Connecticut Convention Center, this is the newest luxury hotel in the area and the only property located on the riverfront.

Comprised of 13,000 square feet of flexible meeting space, the Hartford Marriott offers a unique setting for events, meetings, conferences and receptions. A maximum number of 11 breakout rooms can be accommodated, and the hotel’s largest ballroom can seat up to 850 people.

With 401 sleeping rooms and 8-suites, this riverfront venue offers its guests contemporary amenities including a spa, fitness center and high-speed Internet access. Marriott also offers “Wired-for-Business” service in the guestrooms, which provides business travelers with access to wired or wireless high-speed Internet, unlimited local phone calls and unlimited long distance calls within the country.

With Marriott’s legendary Red Coat service and the staff’s prompt response time, your event is certain to be a success.

To learn more about this venue, please visit: http://www.marriott.com/hotels/travel/bdldt-hartford-marriott-downtown/ and be sure to mention, "Opus Solutions!"

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…that Opus Solutions is the registration sponsor of Corporate Event Marketing Association (CEMA)'s annual summit?



CEMA's 2008 Summit in Las Vegas
As a senior experienced event marketing professional, you need to be on top of both traditional marketing and new tactics employing emerging methodologies and technologies. This conference will provide you with world class practices, integrated marketing strategies, success stories, and powerful nationally acclaimed authors and keynote speakers such as Robert Sutton, Chip Connelly, Chris Obst, Susan Ershler and others. Enjoy daily breakfasts, full course lunches and dinners, breaks, networking receptions, evening events and daily vacation prize giveaways.

You'll leave this conference equipped to inspire your colleagues and team to drive innovation throughout your department. Over 20 sessions containing new content and cutting edge ideas and processes will provide you with the vision and tools to significantly improve your marketing programs.

You'll learn from the success of industry legends and build on the vital role event marketing plays in contributing to your organization's success. Access new spheres of influence in this special conference which boasts an attendee base of strategically advanced event marketing professionals.

For information regarding CEMA click here.

For details about Opus Solutions' technology and registration solutions please contact Kim Kopetz at 971-223-1144 or kkopetz@opus-solutions.com.

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Wine Skin - The revolutionary new product designed to provide safer transport for wine and fortified spirit products...
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