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News to Plan By
July 2006

The Piggyback Solution
Four companies in industries from farming to shipping build private corporate events on a platform of pre-existing events, saving time and money, raking in leads, and making sales.

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Source: Exhibitor Online, June 2006

From Virtual to Reality: Exploring Online Tradeshows
Virtual trade shows give brands the opportunity to get most of the typical exhibition experience-including everything from lead tracking to one-on-one time with potential customers-but without drayage, labor costs, and travel expenses. And they have gained popularity in the last few years, as broadband, VoIP, and instant messaging tools have made it easier for exhibitors and attendees to make meaningful connections on a virtual trade show floor.

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Source: Event Marketer, May 2006

Suppliers to Planners: Book Small Meetings Earlier to Ensure Space
Hoteliers and other corporate meeting service providers have begun to warn their customers that they must book smaller events earlier to ensure availability - or face guaranteed revenue minimums or settle for a lower-tier destination or property. Corporations must adjust internal meeting policies for lead times, or choose to pay higher prices instead of changing dates or locations

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Source: Meeting Industry Megasite, April 2006

The Do-It-Yourself Conference
Welcome to the weird world of unconferences, a trend that is shaking up the $122 billion conference industry. By using wiki - a Web-based tool for knowledge sharing - these inexpensive, informal gatherings - like BarCamp, BrainJams, and Foo Camp - are conceived as little as weeks in advance. While they won't replace traditional conferences, it is certainly something to consider as a complementary option, depending on your audience. At traditional conferences, the most productive moments often occur in the corridor between meetings; at unconferences, attendees like to say, it's all corridor. Attendees write topics they're interested in on boards, consolidate the topics, and then break into discussion groups.

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Source: Business 2.0, June 2006

E-Marketing: How to Test and Measure Your Next Campaign
Email's ability to attract new prospects, turn them into customers, and keep them happy is quite astonishing on a price / performance basis. Generating enough interest in your products to get prospects to your trade show booth is a challenge that e-mail is ready, willing, and able to meet. Read best practices from Exhibitor Magazine for getting your e-mail messages read.

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Source: Exhibitor Magazine, February 2006

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The Fairmont Queen Elizabeth - Montreal, QC
The Fairmont Queen Elizabeth is centrally located at the center of Montréal's cultural and commercial district. It is situated above the train station, connected to the underground city of thousands of boutiques, restaurants and cafés and is within within walking distance of sports and cultural attractions.

The Queen-E, as the locals call it, offers 1,039 rooms, of which 100 are suites. It was specifically designed and built to host conventions and meetings and offers 50,000 sq.ft. of functional meeting space . The Queen-E has outstanding facilities for every type of event from board meetings and business seminars to large conferences, conventions and celebratory dinners for up to 2000 guests. The convention floor includes 23 versatile meeting and banquet rooms and all are equipped with high-speed Internet connections.

Please visit The Fairmont Queen Elizabeth website at: http://www.fairmont.com/queenelizabeth/

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.Opus Solutions Tradeshow Services specializes in providing various services to organizations participating in national and regional tradeshows as well as corporation owned events.

Our team supports clients such as Cisco, Intel, Mercury, Symantec, Flir Systems, Adobe, and Bio-Rad Laboratories. We will help you manage the event from beginning to end in an effort to make your trade show experience positive and memorable. We are your detail experts: From local fire code standards for each respective trade show city, to freight and drayage options, to all of the necessary tips and tricks to help make your post-show experience smooth and seamless. Opus Solutions has got it covered!

For additional information or quotes, please contact Kim Kopetz at 971-223-1144 or kkopetz@opus-solutions.com.

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WhatsOnWhen - website dedicated to travel, festivals and cool activities across the globe. You can find out when the Nachi Fire Festival takes place in Japan - or the Redneck Games in Georgia - or the Mime Festival in Austria. They'll also help you plan your trip.
http://www.WhatsOnWhen.com

Verseit.com - find just the right words for an anniversary, birthday, or other special occasion. You'll find professionally written verses you can personalize for FREE.
http://www.verseit.com/

Kaboose - website that'll help you plan a family friendly trip, games for kids, kids' party planning tips, and educational resources for kids.
http://www.Kaboose.com

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