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January 2008
The Big Connection
It’s all about getting consumers — or attendees — to engage. But upping the interactivity element of your event programs and trade shows isn’t as easy as simply integrating a photo-op, a gee-whiz high-tech experience, or a high-energy presentation into the event. The best experiences strike the balance between high engagement and solid, on-target messaging.
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Source: tech-EM
A Higher Target – The C-Level Audience
They’re fickle. They’re busy. And they’re at the top of your list. You know who we’re talking about — c-level executives, baby. Sending concise and effective invitations to top-tier types is one important step in the process. But without the right content — an action-packed agenda filled with relevant moments — to spark their fancy, you may as well send the ask on a paper bag. The c-suite mindset requires intimate environments with other execs, a focus on the bottom line and a well-timed mix of business talk and recreation.
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Source: Event Marketer, Nov/Dec 2007
Start Your Wining
Roxanne Langer, owner of Wine Fundamentals, has been in the wine industry for more than 20 years and gives attendees a compact presentation on the five secrets to “Mastering (wine) Bottle Apprehension,” including choosing wine for various entreés, selecting good wine without bloating the expense account and knowing when it’s OK to send back wine that has turned.
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Source: SmartMeetings, January 2008
Design an Effective Marketing Campaign
If all the differences among events of varying levels of complexity, there’s one question that everyone — whether you’re throwing a party for friends on a Saturday night or executing a conference for 3,000 people — asks him- or herself: What if nobody shows up?
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Source: Event Solutions, December 2007
How to Trump Technology Intrusions
Once upon a time, a speaker would be interrupted only by hecklers or an urgent message that needed to be delivered to an audience member. Today, electronic intrusions are all too common. Cell phones not only ring but people actually answer them during the program. Some audience members answer e-mail on handhelds while others work on laptops. And horrors of horrors — a presenter was observed becoming bored by a tedious question from the audience and proceeded to take out a cell phone and start text messaging.
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Source: Convene, December 2007
The Venetian Resort-Hotel-Casino Las Vegas, NV
Journey into lavish luxury at The Venetian, the world's largest 5-Diamond resort in the heart of the Las Vegas, welcoming guests to a distinctively modern European design hotel.
The Venetian offers small and intimate board rooms as well as enormous conference halls for conferences and tradeshows. With over 1.9 million square feet of meeting space and high touch customer service from the meetings team, your events are sure to be a huge success. The catering for the Venetian has been honed and tested to ensure your success with all functions and with over 20 restaurants, your guests can suit any taste from fine dining to casual. The Venetian Las Vegas Resort-Hotel-Casino is one of the "all-suite" hotels on the Vegas Strip but there is nothing "standard" about the suites with the smallest at 700 square feet in space.
To learn more about this venue, please visit: www.venetian.com
……Opus has been selected to present a case study in partnership success together with our valued client Cisco at Exhibitor2008. One of several exclusive Profiles in Excellence, the presentation will focus on how Cisco has successfully leveraged our long-time partnership in order to maximize event participation and performance. The Opus-Cisco team will share best-practice insights leading to event outsourcing success, including:
- How to identify promising partnership resources
- How to move beyond mere tactics to more productive strategizing
- How to manage, maximize and measure event participation for greater ROI
For details about Opus Solutions’ participation in Exhibitor2008, please contact Kim Kopetz at 971-223-1144 or kkopetz@opus-solutions.com.
Chow Hound - Recipes, cooking techniques, and news, updated daily. Devoted to the pleasure of food and drink.
www.chowhound.com
Fresh Stay - An online directory/network of hundreds of non-smoking lodging properties, continues to attract an ever-growing base of owner/operators.
freshstay.com
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