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April 2006
The New Voice of the Customer
Most companies don't know that traditional customer inputs can undermine
success, growth and innovation. If you want to ensure success at your next
corporate event, it's time to think differently about what the customer wants.
Source: Corporate EVENT, March 2006
Why Don't We Do it on the Road?
Read how JVC, the Batesville Casket Company, AMD, Pfaff USA, and the American
Animal Hospital Association used mobile-marketing programs to increase
awareness and sales.
Source: Sales and Marketing Management, February 2006
How to Test Your Email Subject Lines
Read
full article 6 Hardworking Headlines that Keep on
Working
There are a couple of principles to follow with every email subject line to
stay on the right side of the spam filter, such as don't use "bad" words like
"FREE". Beyond that, you just have to test. This short article identifies some
of those principles, as well as tips to testing subject lines to find the most
effective one.
Source: Melissa Data, 2006
Since the headline is responsible for about 80 percent of your response, it is
vital to write one that works. So here are six headline flavors that have been
proven over and over in millions of print ads.
Source: Melissa Data, 2006
Unique features of the Desert Springs Resort include the expansive open-air
atrium that makes up the main foyer, including resident parrots, and
Venetian-like waterways with gondolas. Enjoy a relaxing cruise around the lake
or use a gondola to transport you to one of the many restaurants on property.
Desert Springs also has an extremely talented team of chefs and F&B
professionals at your disposal - they welcome the opportunity to create custom
and themed menus for you in order to make your various meal functions a smash
hit. Many of the resort's employees have been with Desert Springs since it
opened in 1987 - customer service is top of mind and you can expect outstanding
service and impeccable attention to detail.
Recent improvements to this expansive property include the largest Starbucks in
the valley and a newly designed Porte Cochere. Future renovations planned for
2006 include the main lobby and a brand new spa facility, set to break ground
at the end of June. These new features will only improve your attendees'
experience as they enjoy the Desert Springs' two Ted Robinson-designed 18-hole
champion golf courses, 20 tennis courts, three swimming pools, bike paths, and
one of the largest resort gyms in the country.
Please visit Desert Springs JW Marriott
Resort & Spa website at:
http://www.desertspringsresort.com.
Desert
Springs JW Marriott Resort & Spa - Palm Desert, CA
Located just 30 minutes from the Palm Springs Airport, the Desert Springs JW
Marriott is a beautiful oasis located on 450 acres in the heart of Palm Desert.
This Four Star, Four Diamond property is one of the largest resort and
convention complexes in the southwestern United States. Large groups and
conferences can easily be accommodated within 210,000 square feet of indoor and
outdoor meeting space and 884 sleeping rooms. All of the indoor meeting space
was recently renovated and offers centralized audio/video and communication
controls. There are two ballrooms over 21,000 square feet in size, which can be
broken up into a total of 24 smaller rooms for breakout sessions and meetings.
Ceiling heights range from 15 to 23 feet, depending upon which sections of the
ballroom are utilized.
My
Hertitage - Upload a high res photo and see which celebrities you most
resemble!
www.myhertitage.com
Interpretive Exhibits, Inc. -
"Listening Lounge" - Interpretive Exhibits' podcast lounge where you can
eavesdrop on event industry experts.
http://www.interpexhibits.com/listening_lounge.shtml
European Federation of Conference Towns
- search over 90 destinations in 30 countries for your next conference.
http://www.efct.com/
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