In the spirit of our weekly grammar notes, the resident tech experts on our Event Technology team send out periodic updates on current trends in the tech world and their impact on the industry. This week, we look at the difference between RFID and NFC protocols, as well as a bonus look at Bluetooth Low Energy.
Why Do Brands Do Events?
Create Brand Awareness
Opus is a brand events and marketing agency. We create customer success through a unique formula we call TeamCS™—amazing people, galvanized by strong values, enabled with leading-edge methodology. We have a diverse and talented team of over 140 people—creatives and producers, technologists and strategists, events managers and client services professionals—led by an experienced group of marketing professionals. Our offices are located in Portland, San Francisco, New Jersey, New York Metro, and London.
Chief Executive Officer
Chief Operating Officer
EVP Global Accounts
EVP Event Strategy & Production
EVP Events Operations
Chief Information Officer
Chief Strategy Officer
Chief Financial Officer
Awards & Recognitions
From The Blog
Last night, Opus was honored for the fourth year in a row as one of the 100 fastest-growing private companies in Oregon and Southwest Washington.
Beaverton, OR – June 8, 2016 – Highlighting the growing importance of content strategy to our customers’ success, Opus is pleased to announce the addition of Dana Larson in the new role of Vice President of Content Strategy.
Building a brand depends on every point of contact that each employee has with customers, prospects, and partners. And despite being experts within respective disciplines, everyone is still occasionally bedeviled by a common high school nemesis: GRAMMAR! To help with the challenge, Opus sends out weekly “Friday Grammar Notes,” addressing misspellings, misuses, and misnomers in everyday communication. This quickly became the source of much dialogue around the proverbial water cooler, so we decided to make it a recurring feature on our blog. We hope you find it as useful as we do!
This month we were nauseated by nauseous mixups, mustered some mnemonics for maddening misspellings, and did some wishful thinking about the subjunctive mood.
An event, no matter the size, will never get off the ground without an effective registration process. Getting people interested is one thing—getting them signed up and squared away for attendance is the real trick.
Read on for our top tips to turn your registration platform from a headache into a total breeze. For more helpful tips, check out our collection of infographics.
Back in April, the Portland design community came together for a week of engaging events, open houses, and fireside chats exploring the many facets of the design world. Opus joined the fray, hosting an event focused on experience design. We targeted all sorts of sensory experience, including a double-decker bus ride, food carts, themed Airstreams, a color maze, and a fun panel discussion with industry leaders.
Incentive programs aren’t easy! Every organization has their own set of values, culture, and system of accountability. Once they’ve been established, and you’ve built an incentive program to reflect them, the big question remains: How do you create an incredible incentive trip?
Opus is a full-service marketing agency. As such, we consider each and every member of the Opus team to have a direct hand in marketing. Every point of contact with customers, prospects, and partners presents an opportunity to further our brand. We take pride in the quantity and quality of our communication—no matter the medium—which makes it even more important for our writing to be strong and free of errors. To that end, Opus sends out weekly “Friday Grammar Notes” with the aim of raising the bar of the written word across the entire agency. Our notes should provide utility to everyone, whether you’re a fledgling scribbler or a confirmed word nerd.
This month we have an extra helping of rolls and roles, turn abbreviations into verbs, explore the subject (and object) of she/her and he/him, and wrap up our list with the use of et cetera.
- 2 days agoHow do Maestros beat the summer heat? Hit the cold room at @oregonfoodbank. #MaestrosAtWork #GiveBack #Appreciation https://t.co/N1BqZqlvrn Reply Retweet Favorite
- 10 days agoIt's Opus #Tech Time! We compare the merits of #RFID, #NFC, and #BLE technologies. Read on: https://t.co/J9SBIrKJ8v https://t.co/A2nneWUens Reply Retweet Favorite
- 13 days agoProud to make the @PDXBIZJournal Top 100 Fastest-growing Private Companies list--for the 4th straight year! #PBJ100 https://t.co/0KbwaI56mW Reply Retweet Favorite
- 13 days agoLooking forward to it! #PBJ100 https://t.co/KoVmQR8puc Reply Retweet Favorite
- 14 days agoBig ups to our May #SUPO! Find out if you have what it takes to be a star on the Opus #team: https://t.co/edpmJ82A60 https://t.co/pYyR0po10l Reply Retweet Favorite