Opus is a full-service marketing agency. As such, we consider each and every member of the Opus team to have a direct hand in marketing. Every point of contact with customers, prospects, and partners presents an opportunity to further our brand. We take pride in the quantity and quality of our communication—no matter the medium—which makes it even more important for our writing to be strong and free of errors. To that end, Opus sends out weekly “Friday Grammar Notes” with the aim of raising the bar of the written word across the entire agency. Our notes should provide utility to everyone, whether you’re a fledgling scribbler or a confirmed word nerd.
This month we have an extra helping of rolls and roles, turn abbreviations into verbs, explore the subject (and object) of she/her and he/him, and wrap up our list with the use of et cetera.